Savage X Fenty Partners With FIT:MATCH To Create Better Lingerie
Rihanna’s Savage X Fenty have partnered with startup FIT:MATCH to create better fitting lingerie by using it’s proprietary AI technology. The brand continues its commitment to offer a wide range of lingerie, sleepwear, and loungewear that is designed to empower women of all shapes, sizes, and colors.
How it works right now: Shoppers who opt in to the “experience” step into a fitting room where, using lidar sensors made by Intel, FIT:MATCH creates an anonymized avatar based on the individual’s body shape that it compares with a database of so-called digital twins to find the best-fitting products for the shopper. According to FIT:MATCH founder and CEO Haniff Brown, no videos or pictures are stored; the process also takes less than 30 seconds from beginning to end, says the company.
In the meantime, FIT:MATCH is also being trialed in a different way by Macy’s, whose associates are scanning customers with their iPhones in the privacy of the store’s fitting rooms to more quickly assist them in finding the right bra size.
