Instagram Launches New Broadcast Channels Feature
Instagram has announced a new Broadcast Channels feature coming to the app. Broadcast channels are a public, one-to-many messaging tool for creators to invite all of their followers into and engage with their most interested fans.
Creators can use broadcast channels to help followers stay in-the-know with the latest updates and behind-the-scenes moments using text, photo, video, voice notes and polls. Followers can react to content and participate in polls, with more features coming soon. Starting today, Instagram is testing the new chat feature with a handful of US creators and will begin rolling out to more creators soon.
In the coming months, Instagram will be adding more features, such as the ability to bring another creator into the channel to discuss upcoming collabs, collect questions for an AMA via question prompts, and more – the possibilities for connecting with fans are endless, and we can’t wait to see how creators begin using their channels. While Meta is introducing this new feature to Instagram first, there is also plans to expand to Messenger and Facebook in the future.
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