Inside Gucci Salon, L.A. Destination For Private Clients

Gucci has launched its first ultra-luxe Salon store concept in L.A., complete with fresh-off-the-red-carpet gowns. Gucci, which will roll out salon spaces in cities like New York and Shanghai, teamed with set designer and frequent collaborator Gideon Ponte to accomplish the vision.

Described as an “ultimate luxury destination devised as a transformative, creative space with a tailored atmosphere,” it is not open to the public and will only be available to high-end clients by appointment only. And true to its salon name, the space is designed to be a home to “creative conversation, for exploration and amusement.” Gucci has reserved space for private clients in other locations, including the area above Gucci’s Beverly Hills boutique, known as Gucci Galleria, as well as a spread on the fourth floor of Gucci’s former Fifth Avenue boutique in New York City.

While the Melrose Place location marks the official debut of a Gucci Salon address, additional spaces will be rolled out in 2023 in destinations like New York, Paris, London, Milan, Dubai, Hong Kong, Shanghai, Taipei and Tokyo. Each Gucci Salon will present curated edits and exclusive Gucci items across many categories, from clothing and accessories to shoes and high jewelry, home decor and much more. Gucci Salons will also house selections of items specially devised for each location, presented to clients through special events, with limited availability and one-on-one service.