The Chipotle Viral TikTok Trend Is Officially Coming To The Menu
Chipotle announced it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. This menu item is inspired by the viral TikTok trend created by Keith Lee and Alexis Frost.
In late 2022, TikTok creator Alexis Frost reviewed a Chipotle steak quesadilla with fajita veggies dubbing it a perfect “10” for her 2.4 million followers. Fellow food critic Keith Lee stitched Alexis’ TikTok with a video of himself sampling the Quesadilla with a DIY vinaigrette hack made by combining Chipotle-Honey Vinaigrette dressing and sour cream. In the week following Alexis and Keith’s videos going live, Chipotle saw more than 30.6 million views, 3.7 million likes, 47,200 comments, and 69,500 shares of viral TikTok content about the Steak Quesadilla with Fajita Veggies.
For the first time ever, guests will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via Chipotle’s digital ordering channels. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas.
Introducing the “Keithadilla” and “Fajita Quesadilla Hack”
To pay homage to Keith Lee and Alexis Frost, Chipotle is also launching Keith Lee’s custom Quesadilla order, the “Keithadilla,” and Alexis Frost’s favorite Quesadilla order, the “Fajita Quesadilla Hack,” on the Chipotle app and Chipotle.com for a limited time. These are the exact orders that received “10s” from both Keith and Alexis on TikTok.
- Keithadilla
- Fajita Quesadilla with Steak
- On the Side: Roasted Chili-Corn Salsa, Sour Cream, and Chipotle-Honey Vinaigrette
- Fajita Quesadilla Hack
- Fajita Quesadilla with Steak
- On the Side: Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, and Sour Cream
“I never could have imagined that I’d have my own menu item at Chipotle,” said Keith Lee. “I’m blessed to be able to work with Alexis and Chipotle to answer the call from the TikTok community. In my opinion the new Fajita Quesadilla dipped in the Chipotle-Honey Vinaigrette mixed with sour cream is a 10 out of 10.”
