Bugatti Introduces The Asprey Bugatti Egg Collection
Bugatti and Asprey announce a limited-edition collection of precious metal objet eggs. Designed by Asprey Studio, the Royale Edition of the new Asprey Bugatti Egg Collection brings together timeless creations of the Bugatti family with Asprey’s heritage and craftsmanship.
The limited-edition collections are backed by blockchain and created by using Asprey Studio’s cutting-edge production techniques and materials. The Asprey Bugatti Egg Collection will be produced both as physical objet and NFT generative artwork. It will be the first ever collection by two luxury brands using a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.
“The Bugatti and Asprey Studio collection holds historical significance and long-term potential, and we are excited to be a part of this revolutionary project. By inscribing art onto Bitcoin, the most secure blockchain network, we ensure it will last indefinitely. With Royale Eggs being placed securely on-chain in an energy-efficient manner, more people will benefit from blockchain technology and can use digital assets. The collection from Asprey Studio and Bugatti is the merging of art, design, and technology at the highest level – we are proud to contribute our expertise in making history together.” said Danny Yang, CEO and co-founder of Metagood.
The eggshell of the Royale Edition, made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process, is completely free from disproportion or imperfection. It’s encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and echoing Asprey’s heritage in jewelry as well as the ornate furniture designs of Carlo Bugatti and the Art Nouveau, an era significant to both brands.
The surface of the egg itself displays a “Dancing Elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. It was this work of art that adorned the bonnet of the Bugatti Type 41 Royale, renowned as the most luxurious car ever created. In order to recreate the sculpture in perfect detail, Asprey Studio travelled to the home of Bugatti in France to accurately 3D scan the bonnet mascot of one of the few remaining Type 41 Royale cars. The sculpture was then recreated in minute detail by Asprey’s expert silversmiths.
“We are proud to present the Asprey Bugatti Egg Collection; not only does this push the boundaries on a production level, but the generative art – coded by our strategic partner and Bitcoin experts Metagood – using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin is a new form of expression and art itself. The NFT and the sculpture are linked by this equation.” said Ali Walker, Chief Creative Officer at Asprey Studio.
The collection will coincide with the opening of the Asprey Studio Gallery in Mayfair in April 2023.
