Balmain and Space Runners Launch The Unicorn Phygital Wearable Collection
In today’s world, fashion and technology go hand in hand. With the rise of digital fashion, the boundary between the virtual and the physical world is being blurred, and fashion brands are exploring new frontiers. Balmain, the luxury fashion brand, and Space Runners, the immersive technology platform, have joined forces to launch an extraordinary collection of wearable art. The Unicorn Phygital wearable collection fuses physical and digital worlds to create a new and unique fashion experience.
The Unicorn Phygital wearable collection is a breakthrough in the fashion industry. The collection is a combination of Balmain’s signature embellished designs and Space Runners’ cutting-edge technology, creating a mind-blowing synergy.
Upon purchasing the collaborative bundle, buyers will receive an email link to claim their Unicorn Digital Collectible NFT, which provides exclusive access in Balmain’s world, including early access to future Balmain drops, digital wearables for games, exclusive physical accessories and more that has yet to be announced. From there, owners can redeem a physical pair of the Unicorn sneakers, which are available in a variety of contemporary designs from Balmain’s Spring/Summer 2023 collection.
“We are thrilled Balmain entrusted us to not only do justice to one of fashion’s most identifiable designs, the Unicorn, but also take consumers on a journey inspired by the tremendous legacy of Balmain,” said Space Runner’s co-founder and CEO Won Soh.
The Balmain x Space Runners Unicorn collection is now available on Balmain’s website. The price of each bundle ranges from €1385 EUR to €1840 EUR, and customers have the ability to pay with either ETH or credit/debit card.
